The NFL is going all out for Super Bowl LVIII in Las Vegas and fans are already going crazy for the initial images of The Sphere.
With advertising for the state-of-the-art Sphere approaching $2 million as a huge game between the Kansas City Chiefs and San Francisco 49ers gets closer to kickoff, it’s already clear that the NFL plans to turn The Sphere into a promotional advantage.
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“Good morning from Las Vegas, where even the Sphere is in the Super Bowl spirit,” NFL Network’s Tom Pelissero tweeted.
Accompanying photos of The Sphere fully lit up as Chiefs and 49ers helmets were immediately praised on social media.
“This is so beautiful,” one fan wrote.
“Amazing use of the sphere,” a second fan posted.
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“That’s awesome,” a third fan said.
“That’s dope,” a fourth fan tweeted.
While the NFL simply promoted its well-recognized team brands by showing the Chiefs and 49ers on The Sphere, a company attempting to reach a huge audience with fancy advertising better be ready to cough up a lot of cash.
According to Campaign, the rates will vary between $1 million and $2 million as game day approaches.
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Game day will only include two brands, with a takeover lasting around 12 hours.
U2 rocked The Sphere with a big grand opening, while Formula One used the stunning venue for its own promotions during the recent Las Vegas Grand Prix.
The Super Bowl is one of the largest sporting events in the world and reaches a worldwide audience.
The NFL’s week-long party is just getting started, which means The Sphere is just beginning to dominate social media.
If the NFL figures out a way to get Taylor Swift and Travis Kelce covering The Sphere at the same time, Las Vegas will never be the same.
