Featured Columnist IVFebruary 13, 2024
Set Number: X164497 TK1
The Kansas City Chiefs lifted another Lombardi Trophy in front of a record audience.
CBS Sports announced Sunday’s Super Bowl LVIII between the Chiefs and San Francisco 49ers was watched by a record 123.4 million average viewers across the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties.
CBS Sports PR @CBSSportsGang
CBS Sports’ presentation of Super Bowl LVIII is the most-watched telecast in history with a total audience delivery of 123.4 million average viewers across platforms.
Link to Release: https://t.co/DHc9XPBwSn pic.twitter.com/GR3w2hbBwn
Bleacher Report @BleacherReport
Super Bowl LVIII was the most-watched telecast in history❗️ pic.twitter.com/dgAZu1LhW8
That made it the most watched telecast in history, which was a title previously owned by last year’s Super Bowl between the Chiefs and Philadelphia Eagles (115.1 million). What’s more, a record 202.4 million viewers watched all or part of the game, which was 10 percent higher than last year’s total.
While the Super Bowl always draws a massive audience, there were plenty of factors in play this year.
Patrick Mahomes is the biggest star in the sport and further cemented his status as one of the best quarterbacks in NFL history with his third Super Bowl title in five years. Speaking of stars, it surely didn’t hurt that Chiefs tight end Travis Kelce is dating music icon Taylor Swift, who was in attendance and featured multiple times on the broadcast.
The game was also a thriller, as Kansas City overcame an early 10-0 deficit and won 25-22 in overtime thanks to Mahomes’ game-winning touchdown pass to Mecole Hardman Jr.
Audiences were surely glued to the broadcast throughout the game with the outcome hanging in the balance until the final play.
The question now is whether Mahomes and Co. will be there next year as the NFL goes for another record-breaking broadcast.
